General Summary:

 

The Digital Marketing & Media Specialist is responsible for identifying, developing and executing Golden West marketing strategies through digital platforms and media partnerships. This position utilizes Golden West’s existing online platforms and media channels, and identifies new opportunities to strengthen the Company’s brand, acquire new customers and engage with current members. The Digital Marketing & Media Specialist provides Marketing & Communications team members with customer insight and analytical data to maximize the Company’s messaging and design.

 

Essential Job Functions:

 

• Maintain thorough understanding of brand guidelines and objectives.

• Implement social media campaigns across all platforms, using strategy outlined by the Marketing Manager and content and images provided by team members. Measure results and provide analytics, including recommendations on frequency, time scheduling and type of post.

• Manage Google AdWords campaigns; analyze and report results.

• Liaise with writers and designers to ensure digital content is informative and appealing.

• Report on campaign performance with the ability to distill and curate insights and findings.

• Prepare weekly and monthly reports on web traffic using Google Analytics, social media engagement and campaign performance.

• Monitor trends in social media tools, applications, channels, design and strategy. Incorporate into Golden West digital media plan as appropriate.

• Monitor search engine optimization (SEO) and user engagement and suggest content improvements.

• Implement digital tracking tools such as Facebook Pixel to monitor user engagement.

• Execute email marketing communication to develop transactional, promotional, and informational content strategies that maximize member retention and acquisition.

• Update, edit, and proofread online content, including the Golden West website, as required for accuracy, presentation of marketing messages, and brand style and usage.

• Stay appraised of new developments in the media landscape, evaluate incoming media opportunities and provide internal recommendations.

• As directed, create media plans and negotiate rates/placement across various channels, including digital, social, print and radio.

• Execute campaigns within budgets by monitoring and forecasting expense.

• Assist with Marketing and Communication Department-led projects, as directed.

 

Other Responsibilities:

 

• Performs all other related duties as assigned by Management.

 

 

Knowledge, Skills & Abilities:

 

• Knowledge and expertise of digital marketing and social media management.

• Knowledge of website content management systems.

• Knowledge of media planning and buying.

• Knowledge and creative expertise in the technical aspects of digital and social media marketing, execution and development – including application knowledge.

• Ability to manage multiple projects with accuracy within time constraints and deadlines.

• Proficient with Microsoft Office products.

• Knowledge of Companies’ products and services.

• Knowledge of Companies’ policies and procedures.

• Excellent analytical and problem-solving skills.

• Strong ability to plan, organize and implement projects, campaigns and events.

• Must be organized with excellent attention to detail and proofreading skills.

• Ability to communicate verbally and in written formats with co-workers and business associates in a professional and courteous manner.

• Ability to function effectively as a team player.

• Ability to follow oral and written instructions.

• Ability to work independently and within a team.

• Ability to understand the Customer effectively.

 

 

Education and/or Experience:

 

Bachelor’s degree or equivalent in Marketing, Communications, Advertising or related field, plus a minimum of two years of experience in marketing (digital preferred); or equivalent combination of education and experience.

 

Certifications, Licenses, Registrations:

 

Must have, or be able to obtain, and maintain a valid South Dakota driver’s license, have an

excellent driving record and be insurable under the Company’s insurance policy.

 

Other Qualifications and/or Credentials:

 

Proficiency in Microsoft Office programs (Word, Excel, PowerPoint, etc.) and Web maintenance; familiarity with HTML is a plus. Certification in Google Analytics and/or Google AdWords is also a plus.